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Empowering Growth Through Praxis: Unraveling the World of Payment Orchestration


In the ever-evolving landscape of online business, payment orchestration plays a pivotal role in enhancing transaction efficiency and expanding global reach. At the forefront of this transformative technology is Praxis, a payment orchestration software company founded in 2014. This article explores the core offerings of Praxis, its impact on businesses, and the broader implications of embedded finance.

Praxis: Revolutionizing Online Payments

Praxis Tech stands as a beacon in the realm of payment orchestration, offering businesses a seamless process of integrating various payment service providers, acquirers, gateways, and banks through a unified software layer. The company, founded in 2014, focuses on enabling businesses to accept payments online and improve transaction approval ratios.

Praxis Products and Integration Modes

To cater to the diverse needs of its clients, Praxis provides three distinct products, each offering a unique mode of integration into the Praxis ecosystem:

  • Praxis Cashier
  • Praxis Direct
  • Hosted Payment Fields (HPF)

These products serve as entryways into the Praxis ecosystem, allowing merchants to choose the integration mode that best suits their requirements.

Benefits of Praxis Integration

When a merchant integrates with Praxis, they gain access to a vast network of Payment Service Providers (PSPs) and Alternative Payment Methods (APMs). This integration simplifies the payment process, enabling merchants to accept payments via multiple methods, tailored to specific countries and other criteria. Currently, Praxis seamlessly integrates with 540+ PSPs and 1000+ alternative payment solutions, supporting over 200 currencies.

Praxis has continually enhanced its product offerings through a Decline Recover strategy, releasing features that assist merchants in boosting their transaction approval rates. The company’s commitment to providing advanced, reliable, and transparent payment services is reflected in its comprehensive suite of solutions.

Embedded Finance: Transforming the Business Landscape

Defining the Landscape: Unveiling the Layers

Embedded finance, a transformative force in both B2C and B2B landscapes, involves integrating financial services into non-financial platforms or customer experiences. This integration enhances user experiences and broadens the products and services offered by non-financial businesses. Distinguishing concepts like Banking as a Service (BaaS) and Open Banking is crucial to understanding the layered landscape of embedded finance.

  • Embedded Finance: Seamlessly integrates financial services into non-financial platforms, enhancing user experiences and broadening business capabilities.
  • Banking as a Service (BaaS): Connects traditional banks with fintech companies, allowing the latter to leverage the established infrastructure of banks to deliver embedded financial services.
  • Open Banking: Facilitates the exchange of financial data between banks, financial institutions, and third-party entities, contributing to the diversified fintech ecosystem.

Leading the Charge: Who Benefits from Embedded Finance?

Various industries, including e-commerce, ride-sharing, and online marketplaces, are at the forefront of the embedded finance trend. According to Business Insider, embedded finance is projected to reach a market cap of $7.2 trillion by 2030. The statistics underline its transformative impact, emphasizing the need for businesses to explore how it can meet their needs, enhance B2B interactions, and elevate customer satisfaction.

Opportunities and Future Outlook

Seizing the Opportunities: Leveraging Embedded Finance

Embedded finance sets unprecedented benchmarks in user experience and operational efficiency. For businesses aiming to stay ahead of industry trends, tapping into the possibilities of embedded finance is crucial. It provides comprehensive alternatives to existing financial solutions, adapts to changing client demands, and streamlines internal financial processes.

From a historical perspective, innovations in financial technology have consistently enhanced business efficiency. Payment orchestration software, exemplified by Praxis, consolidates integration with multiple payment service providers, offering a streamlined approach to optimizing payment needs.

Embracing the Future: Adapting to Change

Embedded finance is not a distant future but a present reality. Businesses that embrace this technology gain a competitive edge by integrating financial services into industries traditionally devoid of such offerings. As consumers increasingly expect embedded financial solutions, businesses also begin to demand these solutions in their B2B relationships. Adapting to the latest trends ensures that businesses do not risk being left behind.

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Conclusion: Praxis – Empowering Growth Through Innovation

In the heart of this transformative landscape stands Praxis, committed to empowering every online business to achieve sustainable growth through expertly orchestrated payment solutions. The company’s focus on simplifying global expansion and optimizing payment infrastructure aligns with the broader industry shift towards embedded finance.

As businesses navigate the complexities of online payments, Praxis remains a reliable partner, providing effective tools to initiate and sustain growth. By orchestrating payments better, controlling payment flows successfully, and delivering seamless payment experiences, Praxis embodies the mission to empower clients and drive industry evolution.

In a world where change is constant, Praxis emerges as a beacon, illuminating the path to a future where online businesses thrive through innovation, adaptability, and the transformative powers of embedded finance. Praxis – Power Your Payments, from initiation to sustained growth.

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